About DateCue

Matt Burrell

Product Manager & Founder, Ripen Studio

Matt Burrell has been in tech for over 15 years, with a passion for helping people at scale. He founded Ripen Studio to build practical software for independent merchants and small teams, starting with DateCue.

LinkedIn  ·  Ripen Studio

Why DateCue exists

Every Shopify merchant who runs product launches, sales, or anything with an expiry hits the same wall eventually. Shopify Flow can't compare dates. The Shopify API can't filter products by metafield date. The workarounds involve writing JavaScript inside a Flow Run Code action, hoping nothing changes, and remembering to check it.

DateCue is the tool that should have existed. You set a date in a product metafield. DateCue watches it. When the date is due, the action you configured fires — change product status, add or remove a tag, send a staff email. No code, no Flow workarounds, no midnight launches.

About Ripen Studio

Ripen Studio is the small software studio behind DateCue. We build tools for merchants and operators who'd rather not babysit their software. If you have feedback, feature requests, or just want to say hello, get in touch via support@datecue.store.